Classical conditioning is a psychological process through which animals or humans pair desired or unpleasant stimuli (e.g., food or a painful experiences) with a seemingly neutral stimulus (e.g., the sound of a bell, the flash of a light, etc.) after these two stimuli are repeatedly presented together. Russian psychologist Ivan Pavlov studied classical conditioning in great depth and introduced the idea of "associative memory," which entails building strong associations between the pleasant/unpleasant and neutral stimuli. Pavlov is renowned for his studies on dogs, in which he gave the animals food after they heard a specific sound for several trials. Interestingly, he observed that the dogs would eventually start salivating (i.e., anticipating the food) after hearing the sound, even if the food had not yet been presented to them. This suggests that they had learned to associate the sound with the arrival of food.